A Taqweed Service

A brand identity system recognised before it is read

Brand identity design in Saudi Arabia starts from your positioning, not from a logo. We set the message and tone, then build the logo and a system for colour, type and imagery. Brand guidelines then keep every touchpoint consistent.

Positioning researchLogo designColour & type systemBrand guidelinesBrand applicationsSocial templates

27+

Digital Projects Delivered

17+

Brand Identities Built

5+

Years in the Gulf Market

8+

Industries Served

About the service

A logo is part of an identity, not the whole of it.

Plenty of brands pay for a logo and then find they have no system governing colour, type, imagery or tone. Every new design looks like it came from a different company, and the recognition never compounds.

We start from a commercial question: who you speak to, how you differ from your nearest competitor, and what impression has to survive the first three seconds. Then we turn the answer into a visual system that works in print, digital and retail — in Arabic and English alike.

RetailRestaurants & hospitalityReal estateHealthcareEducationStartups
Quick look

Brand Identity & Branding

A complete brand system, from positioning to usage guide

8deliverables
7stages
6sectors

What sets it apart

  • A system, not a lone logo
  • Arabic and English as equals
  • Full ownership of the files

Free consultation

15 minutes to assess where your brand stands

Get in touch
HOW WE WORK

From positioning to a brand guide

CompetitorMessageVisualLogoBuildingBrandGuide

We review your nearest competitors visually and verbally, and find the space your brand can own.

We define what the brand says and how it says it, before any visual decision.

We present two genuinely different directions, not five variations on one idea.

We build the mark and test it at the smallest and largest sizes before sign-off.

Colour, type, imagery, iconography and grid — governed by written rules.

We apply the system to print, digital and social templates.

A complete usage guide with source files in open formats.

✨ "At every step, we promise a clear and respectful experience."

Service features

What you get with brand identity design

A defined set of deliverables, every one of them named in the scope before we start.

Positioning research

We analyse the nearest competitors visually and verbally before drawing anything.

Two directions, not five

Two genuinely different routes, so your decision is clear rather than diluted.

A logo that works at any size

Tested from a favicon to a storefront sign.

A documented colour system

Exact values for print and screen, leaving nothing to a later guess.

Real Arabic typography

Arabic typefaces chosen on their own merits, with sizing tuned for both directions.

Ready-made applications

Cards, print, packaging and editable social templates.

A complete brand guide

Correct and incorrect usage in one document any supplier can follow.

Source files you own

In open formats, with no permanent tie to us.

Use cases

Who this service is for

Built for brands operating in Saudi Arabia and the Gulf that need a visual base which survives growth.

A new brand

Starting from zero and wanting a base that won't be rebuilt within a year.

Rebuilding an existing brand

The company grew and the look is now older than the service.

Expanding into the Gulf

You need an identity that performs equally in Arabic and English.

A branch network

Multiple locations needing one look that doesn't drift with each opening.

Launching a new product

A product inside a parent brand that needs distinction without separation.

Preparing for investment

An identity and deck that hold up in front of a professional investor.

What you receive

The full list of deliverables

We deliver every item named in the package, with no exceptions, and the scope is signed before we begin. Transparency here is an operating condition, not a marketing promise.

Signed scope up frontTwo visual directions to choose fromFull ownership of the files
Start your project
  1. 01Positioning report and visual direction
  2. 02Logo in horizontal, vertical and compact lockups
  3. 03Colour system with exact print and screen values
  4. 04Arabic and English type system with defined scales
  5. 05Icon library and supporting visual elements
  6. 06Brand applied to the core print collateral
  7. 07Editable social media templates
  8. 08Complete brand guide with all source files
Tools we work with

The best tools on the market

We pick the right tool for each project, not the one we're used to.

FigmaIllustratorPhotoshopInDesignAfter EffectsAdobe FontsFigJamMiroNotionBlenderLottieCloudinary

What our Gulf clients say

MashaAllah, a very professional and well-coordinated team. It was truly a great experience working with Taqweed. They delivered my project on the exact timeline we agreed on and genuinely kept their word. May Allah reward them. I received the project in excellent condition—actually, even better than what I had originally asked for.

Ahmed Mustafa

Ahmed Mustafa

Technical Support Manager

See customer review

Honestly, working with Taqweed exceeded our expectations, especially in delivery speed and work quality. The project came out polished and professional, delivered on the agreed timeline with zero delays.

Khalid Al-Otaibi

Khalid Al-Otaibi

Marketing Manager, Noor Media — Riyadh, KSA

See customer review

We're really pleased with the Taqweed team — they were collaborative on every detail and quick on revisions. The final website turned out modern and reflects our brand identity beautifully.

Ahmed Al-Shamsi

Ahmed Al-Shamsi

Founder, Vision Ads — Dubai, UAE

See customer review

To be fair, the team really knows their craft. Every stage was clear and well-organized. What I liked most was the commitment to deadlines and the quality of the final design.

Fahad Al-Mutairi

Fahad Al-Mutairi

Operations Manager, Kuwait Store — Kuwait

See customer review

Professional throughout — from the first meeting to handover. Taqweed helped us launch a fast, easy-to-use site, and even the post-launch support was excellent.

Salem Al-Harthi

Salem Al-Harthi

E-commerce Owner, Out Zone — Jeddah, KSA

See customer review

Working with Taqweed was very smooth — the team followed up at every step and truly understood the Gulf market's needs. The final result was even better than what we expected.

Rashid Al-Mansouri

Rashid Al-Mansouri

Business Development Manager, Prime Solutions — Abu Dhabi, UAE

See customer review

What sets Taqweed apart is that they care about the small details before the big ones, and it really shows in the final result. Professional work and organized delivery from start to finish.

Youssef Sameh

Youssef Sameh

Co-Founder, Elevate Tech — 5th Settlement, Egypt

See customer review

What I loved most about Taqweed is their attention to detail and organized workflow. I felt there's a real team genuinely invested in delivering the project at its best.

Reem Ashraf

Reem Ashraf

Marketing Manager, Luna Fashion — Giza, Egypt

See customer review

The experience with Taqweed was deeply professional from start to finish. The final site became faster and easier for our customers, and that clearly reflected on our sales.

Mai Omar

Mai Omar

Owner, Bloom Store — Cairo, Egypt

See customer review

The Taqweed team was extremely collaborative and followed every step with us. The final result turned out far better than we had imagined — both in design and in performance.

Yasmine Tarek

Yasmine Tarek

Co-Founder, Velvet Agency — 5th Settlement, Egypt

See customer review

A full identity is a system, not a logo: competitor and positioning analysis, message and tone, a visual direction, the final logo in every format, colour and type systems, core applications, and a usage guide any team can apply after we leave. Eight deliverables, each named in the scope before we begin. We have delivered more than 17 identities so far.

The number of revision rounds is named in the scope before we start — never left open, never traded away later. At the visual direction stage we present more than one route with the reasoning behind each; if none convinces you, we redo the stage within the agreed rounds, before any build begins.

A full brand identity starts at SAR 9,000 and takes three to five weeks. It covers brand discovery, more than one creative direction, the final logo in every format, colour and type systems, core applications, and a complete brand guide. The final figure depends on how many applications you need.

Yes — full, unconditional ownership once the final payment clears: source Figma files, the logo in every format, the complete codebase in a repository under your name, the database and a backup of it, and the domain and hosting registered to you. We keep no lock that forces you to stay with us.

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