Hello, I am Islam Mohammed
A brand and motion designer who believes
A brand is not a logo
it is a system
The mark is a small part. The rest is the colour, type, spacing and rules that make an Instagram post, an invoice and an exhibition stand read as one source.
I build identities that survive outside the pitch deck
Mark, colour system, type, usage rules, ready-to-apply collateral, and short motion for social and ads. The test is whether the system works in someone else's hands.
What Islam adds inside a project
An identity that lives in a PDF and never gets applied is not an identity. The work is getting it into daily use.
System before styling
Colour, type, sizing and rules come first, so anyone on your team can produce a consistent post without asking.
Collateral ready to use
Social templates, letterhead, cards, a deck, and files in the right formats for print and web. An identity is measured by what can be applied tomorrow.
Motion that explains, not decorates
Short video carrying one idea clearly — because the viewer decides in the first three seconds whether to keep watching.
How Islam builds an identity
Who the competitors are, how they look, and where the space is to look different without looking odd.
Two or three genuinely different routes, not the same idea in changed colours. The choice should be between approaches.
The mark in its variants, colours with values, type with sizes, and the rules governing their use.
A post, an invoice, an interface, a stand. Identity is tested in situ, not on a white background.
Source and exported files plus a short usage guide that stops the drift after the first three months.
Understand the position
1Who the competitors are, how they look, and where the space is to look different without looking odd.
Set the direction
2Two or three genuinely different routes, not the same idea in changed colours. The choice should be between approaches.
Build the system
3The mark in its variants, colours with values, type with sizes, and the rules governing their use.
Apply it to real material
4A post, an invoice, an interface, a stand. Identity is tested in situ, not on a white background.
Hand over with a guide
5Source and exported files plus a short usage guide that stops the drift after the first three months.
When the brand needs to be recognised at a glance
Islam fits new brands, anyone holding a logo with no system around it, and teams needing regular motion for social and ads.
Let’s build something precise, useful, and ready to grow.
Want to talk to the person who'd do the work?
Tell us what you are building, where it is stuck, and what the next step needs to achieve. You will get a straight answer about scope and sequence — and it will come from whoever would actually build it.