Hello, I am Heba Abdelmeneem
An interface designer who believes
Visitors decide
before they read
First impressions come from order, space and clarity — not from the number of effects. A page that explains itself in seconds is the one that gets read to the end.
I order the page so the value lands first
I work on marketing sites, service pages and landing pages — and on the design systems that keep every new page recognisably part of the same family.
What Heba adds inside a project
Most pages do not fail because they are ugly. They fail because they say everything at once. Heba's work is deciding what gets said, and when.
An order that serves the decision
She starts from a question: what does the visitor need to know first to keep going? Section order follows that, not the order they sit in the owner's head.
A system that scales
Unified colour, type and components, so a service page added six months later looks like it was always there.
Arabic and English at equal quality
She designs both directions together rather than flipping one. Arabic line length differs, the typeface differs, icon placement differs — and those differences are visible.
How Heba builds a page
Someone arriving from an ad is not the same as someone arriving from search. The first needs context; the second needs quick confirmation.
One sentence covering what you offer and to whom. If that is not clear here, no amount of design fixes it later.
Section order arranged so each one answers the question the visitor has at that exact moment.
Colour, type and space in service of the order, not on top of it. Tested on mobile first, because that is where most of the traffic is.
Sizes, states and rules written down, so the developer builds what was designed rather than what they inferred.
Understand who is reading
1Someone arriving from an ad is not the same as someone arriving from search. The first needs context; the second needs quick confirmation.
Fix the message
2One sentence covering what you offer and to whom. If that is not clear here, no amount of design fixes it later.
Build the sequence
3Section order arranged so each one answers the question the visitor has at that exact moment.
Add the visual layer
4Colour, type and space in service of the order, not on top of it. Tested on mobile first, because that is where most of the traffic is.
Document the handover
5Sizes, states and rules written down, so the developer builds what was designed rather than what they inferred.
When the page is the first impression
Heba fits marketing sites, service pages and landing pages — and any brand that needs a consistent visual system instead of scattered pages.
Let’s build something precise, useful, and ready to grow.
Want to talk to the person who'd do the work?
Tell us what you are building, where it is stuck, and what the next step needs to achieve. You will get a straight answer about scope and sequence — and it will come from whoever would actually build it.